Younghee Jung, Senior Design Manager at Nokia, recently moved to London from Tokyo. Learn more about Younghee's groundbreaking work by viewing her LIFT08 video.

Many will remember her presentation in the User Experience Track where she shared research performed in shanty towns around the world. The purpose was to capture input from users with a view to analyzing trends for future development.

Younghee's well-known colleague and Principal Researcher at Nokia, Jan Chipchase, will be attending LIFT08 in Korea. We'll be back with more about Jan's contribution soon.

Francesco Cara, a design strategist at Nokia with a psychology background, looks at the evolution of mobile communication ecosystems.

Younghee Jung talks about how Nokia explores the different usages of their mobile phones by customers to gain valuable insight on future products design.

One of the presentations at LIFT08 that hit me the most was this presentation by Younghee Jung at Nokia about Nokia Open Studio. The great thing about the outcomes of her project were that you could really see local culture reflected in the designs that were posted by local communities. Local challenges like weather, criminality or lack of money found their way in design features of the phones.

This keynote offered me great insight in the importance of getting in touch with communities. From a crowdsourcing perspective I am highly interested in what the implications would be when taking this online. Culture on the internet might be not that diversified as the cases in Open Studio, but when approaching communities online, culture will definitely be important.

Thanks to Younghee and many others who really LIFTed me. I am gratefully whirling down again, looking back at a great experience.

Why we invited Francesco to LIFT
Francesco is in charge of the development of design strategy at Nokia. He has a really exciting job. His work combines analysis: of evolutions in the way people communicate, enjoy and work, of innovations in design, technology and business models; and intuition to draw inspiring, new directions for design. This viewpoint is very valuable and relevant to LIFT08.

What will Francesco talk about
Francesco has written about the adoption and use of digital technologies, communication, automation and user-centered design. In this context he will present important future trends to us.

See Francesco's LIFT Profile to learn more about her enlightening work.