Guy Vardi from Oberon Media talks about casual games, an emerging part of the gaming industry that widely differs from the cliche we usually have on gamers and games.

What we are doing, why we do it and what I think about that? Paul Barnett, creative director at Electronic Arts, talks about Massive Multiplayer Online (MMO) games and the movies, MMO's and Vegas, MMO's and golf, with a lot of hand waving in the process.

Robin is a researcher (studying artificial intelligence) now working for Electonic Arts. She is designing games for the Nintendo Wii - she worked on My Sims - and tells us about user-generated content and the importance of social software in gaming.

Bruno Bonnell, founder and former CEO of Infogrames, discusses the implications and opportunities of robotics in the leisure industry.

LIFT SONG
A project from LIFT Experience

The idea is simple: every attendee lifted by the conference atmosphere and drive will have to imagine brief lyrics to the LIFT 08 soundtrack. At the LIFT SONG recording booth in the activity room, you will record your own voice/song/lyrics/ guitar track over the LIFT 08 soundtrack track in a 20 seconds mp3 format, it will then be sent to you by email maybe even available on the website. The whole process should take less than 3 minutes per person.

After receiving your track it is highly recommended you use and abuse your LIFT SONG during the conference, for instance using it as a ringtone, blog post, computer noise, whistle-a-long, klaxon melody, live cover at the local pub, air guitar, etc.

Participants will automatically be selected for the 2008 LIFT SONG CONTEST who’s price will be awarded at the end of the conference.

So don’t be shy, give it a try! It is your once in lifetime chance to become a no hit wonder.

check: www.soundsgood.fr , musical projects

Jake Song - a superstar yet down to earth and open Korean programmer - shared his long experience of building online worlds, first in 2D (Lineage, Ultima Online) then in 3D (Lineage 2, World of Warcraft). His talk resembled a how-to build the perfect virtual world, and my favorite slide was the one that said "try to build a weird enough world so users feel like they are somewhere else, but simple enough that people can still use common sense".

This talk was given in Korean and translated live in English for the conference participants. Unfortunately we could not record the English audio.