Gerd Leonhard Media Futurist, Keynote Speaker, Author, Blogger http://www.mediafuturist.com The WSJ calls Gerd ‘one of the leading Media Futurists in the World’. Gerd’s work focuses on the Future of Media, Content, Technology, Business, Marketing, Advertising, Branding, Communications and Culture; and he is considered a leading expert on topics such as Social Media, Web 2.0, UGC and Peer Production, Social Networking, Copyright Trends, Convergence, Mobile Entertainment, and new Advertising and Branding Strategies. Gerd is the Co-Author of ‘The Future of Music’ (2005), the Author of ‘Music2.0’ and of ‘The End of Control’ (2009), and he blogs at www.mediafuturist.com. Gerd’s keynotes and speeches keep him very busy, with over 70 engagements in 22 countries during the past 3 years. His clients include Nokia, SonyBMG, RTL, ITV, the BBC, France Telecom / Orange, DDB, Omnicom, the European Commission, and many others. Gerd is a fellow of the Royal Society for the Arts (London), and lives in Basel, Switzerland.