Fabio Sergio is an interaction design and user experience strategist. He's happiest in areas at the intersection of design, technology and (social) connectivity, working on projects that wrap business scenarios around people's desires and dreams. He's currently Associate Creative Director at frog design Italy. Prior to joining frog design he was an Associate Professor of Interaction Design at Interaction Design Institute Ivrea. Previously Fabio was Sr. Manager at 3 Italy, where he was responsible for the industrial design and user interface of mobile handsets and accessories for the Italian market, and where he worked extensively on value-added mobile services. Prior to joining 3 Italy he was a User Experience Director at XYZ Reply, a User Experience Lead and Sr. Information Architect at Razorfish Milano, and an Interaction Designer in the Global Consumer Design Center of Whirlpool Europe. Fabio is an experienced lecturer on interaction design and user experience matters, with participations to international conferences such as PMN's Mobile User Experience, Design Engaged, Frontiers of Interaction and From Business to Buttons, in addition to various educational venues. He is a visiting professor at Domus Academy and at Scuola Politecnica di Design, Italy's oldest design school. He is also a member of the invitation-only International Academy of Digital Arts and Sciences, which selects nominees and winners for the Webby Awards, the leading honor for web sites. Fabio lives with his wife Valeria and their son Andrea in Milano, Italy.