Lex Wang, full name is Jiann Jiun,Wang, was born in 1982 in Taipei, Taiwan, is a master student studying Industrial Design at TU Eindhoven (the home town of Philips!) in the Netherlands. He has very diverse interests in many fields, especially in the fields of Embodied Interaction Design, Design Thinking, and Social Awareness & Ethics, Cultural Difference and so on. Most of his interaction design projects have been focused on exploring and fulfilling the gap between the movements called Transhumanism and Transurbanism, more importantly, he puts a lot of effort on finding new ways for design research and for opening people's creativity, in other words, it's about Research through Design, it's about Creative Facilitation which he frequently joins and hosts workshops. In addition, the name of the domain "idbi.us", stands for 'Lex thinks | Interaction driven Brand and Innovation | with you', this is the vision of his study and professional career. The definition of the 'brand' can be as small as about a person's identity in the society or big as a cooperation branding strategy, while comparing to traditional industrial design, the designs and approaches interaction designers and researchers take are very inspiring, thus, he believes that through the development of his career, he is able to bring different but inspiring thoughts to the world, in other words and being practical, what he focuses it's about 'Design driven Innovation', it's about 'Designing (Branded) Embodied Experience (future thesis topic)' lex.waung@gmail.com Mobile: (+31) 0634190970 Industrial Design, TU Eindhoven (2007~) Strategic Product Design, Industrial Design, TU Delft (2006~2007)