Actually, I haven't exploret the website that much today, but I really wanted to react about this website: it's exactly the kind of initiatives that a lot of students in design work on and I think Tom Taylor really brought a nice spirit to this project.
In few words the website is a social platform for people to act in a positive way for sustainable development. The humorous pieces of advice propose a real deep education, based on really simple actions for everyday life. Tom Taylor (www.tomtaylor.co.uk) explains that for him, a green thing is:
- positive
-easy
-creative
- a group thing (the aim being to base the efficience on the mass and on the peer respect)

an application enables each user to visualize it energy consumption, and the CO2 economized through his initiatives.

Really, to my understanding a very interesting intervention insofar as the whole platform proposes a new glimpse on ecology, and especially make it accessible to anyone.